Web Design for Remodelers in Urbandale, Iowa
Royal Palm Marketing builds fast, lead-focused websites for Urbandale remodelers—designed to showcase before/after work, rank in the Des Moines metro, and convert homeowners searching around Douglas Ave, Hickman Rd, and the Home Improvement Corridor.
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Is Your Website Leaking Money?
Most Remodelers websites make simple mistakes that cost them thousands in lost revenue.
The 'Typical' Remodeler Site
- Photo galleries buried (or missing entirely)
- No clear path to request an estimate
- Slow pages that lose mobile traffic
- Service pages that don’t match what you actually build
- Generic copy that doesn’t mention Urbandale or nearby areas
The Royal Palm Standard
- Project portfolio built for kitchens, baths, basements, and additions
- One-click 'Request an Estimate' with job-type + budget fields
- Instant-load Next.js performance for mobile searches
- Urbandale + Des Moines metro location targeting baked into headers and pages
- Trust stack: reviews, licenses, warranties, and process timeline above the fold
Built Specifically for Remodelers Growth
We don't sell generic templates. We utilize a battle-tested framework designed to convert frantic Remodelers customers into booked jobs.
ROI Calculator
See how many more jobs you could land with a 20% conversion bump.
Serving Urbandale Remodelers Customers
Urbandale is a west-side suburb in the Greater Des Moines region, with strong demand tied to housing growth and easy access via I‑35/I‑80. For remodelers, the city’s Home Improvement Corridor is especially relevant—spanning Douglas Avenue, Hickman Road, 100th Street, and Urbandale Drive—making it a natural hub for homeowners comparing contractors, materials, and design-build options. If you serve neighborhoods near Walker Johnston Park or projects close to the Douglas Corridor, your site should mirror how locals search (e.g., “kitchen remodel near Douglas Ave” or “basement finish Urbandale”).
Key Service Areas
How We Help Urbandale Remodelers Get Found
A pretty website is useless if nobody sees it. Our local SEO strategy is built into the code.
Google Business Profile
We align your site with your GBP (services, categories, service area, and landing pages) so Urbandale homeowners can move from Maps results to an estimate request without friction.
Built In Google Reviews
We feature recent reviews on key pages (kitchen/bath/basement) to increase trust for high-consideration remodeling searches in Urbandale’s home improvement market.
Local Schema
We add LocalBusiness/Contractor schema, service schema, and review markup to help Google connect your remodeler brand to Urbandale and nearby metro intent.
Rank Tracking
We track rankings for remodeler keywords across Urbandale and the Des Moines metro so you can see what’s improving (and where to publish the next case study).
Simple, Transparent Pricing
No hidden fees. No hostage situations. You own your site.
Starter
Perfect for small crews needing a professional face.
- 5-Page Custom Site
- Basic Local SEO
- Mobile Optimized
- Contact Form Integration
Growth
Our most popular package for established shops.
- 15-Page Site (Service + Cities)
- Advanced Schema
- Review Widget
- Financing Pages
- CRM Integration
Dominator
Aggressive growth for multi-truck fleets.
- Unlimited City Pages
- Full Content Writing
- Video Integration
- Monthly SEO Management
- Ads Setup
Common Mistakes in Urbandale Remodelers Sites
We fix the leaks in your funnel that you might not even know exist.
Treating every project the same online
If your kitchen remodels, basement finishes, and additions all point to one generic page, you’ll lose relevance in search—and confuse homeowners trying to compare options.
Skipping Urbandale-specific proof
Remodeling is local and trust-based. Without Urbandale-area project photos, testimonials, and clear service-area language, visitors assume you’re not truly established nearby.
No lead tracking (so marketing becomes guesswork)
If you can’t attribute calls/forms to pages or keywords, you’ll keep spending on what feels busy instead of what produces signed projects.
Who You'll Work With
Alex V.
Lead Developer
Specializes in high-performance React sites.
Jordan K.
SEO Specialist
Knows the HVAC keywords that actually convert.
Common Questions
?What should a remodeler website include to win jobs in Urbandale?
A clear estimate-request flow, service pages for each remodel type, a strong project gallery with before/after proof, and localized content that matches how Urbandale homeowners search (especially around the Douglas Ave/Hickman Rd home improvement area).
?Can you build pages for neighborhoods and nearby cities without creating “doorway pages”?
Yes—by using unique project examples, real service-area details, and distinct intent per page (not copy/paste templates). We typically anchor location pages to specific proof (case studies, reviews, and service coverage) so they’re genuinely useful, not thin.
?How do you help remodelers compete in the Des Moines metro search results?
We combine fast technical performance, service-specific SEO pages, internal linking across Urbandale and nearby cities, and conversion improvements so traffic turns into estimate requests—then we track rankings and leads over time.
?Do you support design-build remodelers and subcontractor-based remodelers?
Yes. We can tailor messaging to your model (design-build vs. GC/sub network), highlight your process timeline, and structure pages to qualify leads by scope, budget range, and start date before you spend time on unfit inquiries.
Ready to dominate Urbandale?
Don't let another customer choose your competitor just because their website looks better.