Geofencing

Own the moment and the location. Geofencing lets you reach people based on where they actually go in the real world. We draw precise virtual boundaries around stores, venues, neighborhoods, trade shows, and event spaces to connect with high-intent shoppers and turn offline attention into online results.

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Why This Works

Location-Based Precision

Geofencing is strategic, privacy-respectful, and focused on measurable outcomes like calls, form fills, store visits, and sales.

Right place and right time

People inside a venue reveal intent with their feet. Your message lands when they are considering options.

Competitive edge

Conquesting around competitor locations gives you a chance to interrupt the purchase path and present a better choice.

Seasonal and event responsive

Fairs, tournaments, conferences, and holiday peaks create predictable surges in attention. Geofencing converts those moments into measurable outcomes.

What's Included

A comprehensive geofencing program that turns real-world presence into qualified leads.

Precise polygons, not crude circles

Most providers still use radius targeting that bleeds into parking lots and nearby buildings. We build hand-drawn polygons that match the building footprint and the parcels that matter. This accuracy improves audience quality and reduces wasted impressions.

Event and venue strategy

We identify locations that signal intent. Competitor stores, category retailers, service hubs, convention centers, stadiums, and seasonal fairs can all be high value. We add time windows for events and dayparting for peak hours to capture devices when attention is highest.

Audience capture and retention

Devices that enter the fence are placed into privacy-safe audiences. We set lookback windows that keep your message visible for days or weeks depending on your sales cycle. We exclude recent converters and your own staff where possible so budget stays focused on prospects.

Creative and offers that fit the context

People who were inside a competitor or category store are likely comparing options. We use creative that makes your advantage clear and easy to act on. Short headlines, proof, and local credibility win the scroll with directions, hours, and click-to-call.

Cross-channel delivery

Geofenced audiences can receive ads on mobile display, apps, some mobile web, and connected TV inventory when available. We also layer these audiences into Google and social platforms through privacy-compliant connections so your message appears across the places people spend time.

Our Process

From Strategy to Scale

A systematic approach to location-based advertising that delivers measurable results.

01

Discovery & Location Mapping

We learn your goals, analyze competitors, and list target venues. We pull parcel outlines and foot traffic patterns to select the best candidates. You receive a map with primary and test fences, along with the reasoning behind each pick.

02

Fence Build & QA

We draw polygons, confirm alignment with satellite and street imagery, and apply entry and exit rules. We test to ensure devices are captured only inside the intended footprint. Incorrect fences can ruin performance, so this step receives careful attention.

03

Audience Design & Exclusions

We create separate pools for each fence and time window. Competitor pools, event pools, and neighborhood pools often behave differently. We exclude low-value areas and protect budget by removing recent converters and employees where possible.

04

Creative Production

We design static, carousel, and lightweight motion assets. Each set includes a benefit-forward headline, a clear proof element, and a single call to action. If you have promotions that align with the targeted venue, we build a version that highlights them.

05

Launch & Learn

Campaigns start with controlled budgets and conservative frequency. We review early indicators like click-through rate, viewability, and cost per engaged visit on the landing page. Quick tweaks remove weak placements and improve delivery.

06

Optimize & Scale

We shift spend toward the fences and creatives that hit cost-per-result goals. We test new venues, refine polygons, and rotate offers. If results justify it, we add connected TV or social overlays to increase reach within the captured audience.

Creative Standards

Ads That Lift Performance

Every geofencing ad we create follows proven principles that drive results.

Location-aware headlines

Reference the category or need so users know the message is relevant.

Proof elements

Reviews, ratings, or awards that build instant credibility.

Clear benefits & CTA

A single next step that's easy to follow and act on.

Mobile-first layout

Large tap targets and fast load times on every device.

Short video variants

Hook within two seconds and include captions for silent viewing.

Visual simplicity

One focused image or graphic that supports the offer clearly.

Use Cases

Industries We Serve

Geofencing works across many verticals. Here's how different businesses use location-based targeting.

Retail & Showroom

Geofence competitor stores and category retailers. Promote your unique value, inventory, or financing. Track calls and visits.

Home Services

Geofence home shows, builder supply stores, and neighborhoods with high renovation activity. Drive estimates and consultations.

Healthcare & Dental

Geofence health fairs, fitness centers, and employer campuses. Use education and patient proof to prompt bookings.

B2B

Geofence trade shows and industrial parks. Serve problem-and-solution ads that lead to discovery calls and demos.

Hospitality & Attractions

Geofence hotels, airports, and event venues. Promote offers and schedules to visitors who are making plans.

Measurement

Attribution You Can Trust

We tie geofencing to results you can verify and act on.

How We Track Results

Your monthly report explains which fences and creatives produced the strongest performance and what we will test next. We connect every impression to meaningful business outcomes.

Call tracking tied to specific fences
Form submissions with campaign data
Store visit attribution when available
Cost-per-result by venue and creative

Deliverables You Can Expect

Venue strategy and fence map
Polygon buildout with QA screenshots
Audience framework and exclusion list
Creative set across static and video
Weekly optimizations and change logs
Monthly performance report with 30-day plan
Budget & Pacing

Start with a modest budget to validate fences and creatives. As winners emerge, scale spend while watching frequency and saturation.

Dayparting for peak hours
Frequency caps prevent fatigue
Align budget with staffing capacity

What We Need From You

A successful geofencing partnership requires collaboration.

Goals and target outcomes

Access to ad accounts and analytics

Brand assets and any active promotions

A point of contact for quick creative approvals

Locations you want excluded or prioritized

Ready to put a fence around your best opportunities?

Geofencing turns real-world movement into a reliable source of qualified attention. With accurate polygons, context-aware creative, and thoughtful measurement, it becomes a high-return part of your media mix. Schedule a strategy call and we'll share a map of priority fences, the first tests to launch, and the results we expect in your first 30 days.

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