Turn data into demand. Interest and behavioral ads find future buyers based on the signals they leave behind—what they view, the topics they follow, the sites they visit, and the keywords they've searched. Our approach uses privacy-respectful audience data, creative that speaks to real motivations, and measurement that proves which segments convert.
Get Your Free Audit
Find out exactly what's holding your website back. No credit card required.
Reach Buyers Before They Search
Many discover, compare, and decide while they scroll, read, or watch. We reach them before a competitor does.
You reach buyers before search
By the time someone searches, they may already have a shortlist. Interest and behavioral ads introduce your brand earlier and shape the comparison.
Message-market match improves conversion
Ads tailored to how people actually think cut through noise and reduce friction on the landing page.
Fuel for the whole funnel
Prospecting grows retargeting pools and improves performance for search and direct traffic. Every channel benefits.
What's Included
A comprehensive behavioral advertising program that turns signals into qualified demand.
Audience research that maps to your buyer
We define who you want to reach and why they buy, then translate insights into platform audiences: in-market segments, affinity segments, custom intent audiences from high-value keywords and URLs, and lookalike audiences based on your converters. Each audience is ranked by expected CPA and tested in a clean structure.
Creative that connects message to mindset
People pay attention when they feel understood. We write ads that mirror the questions and worries behind each audience. Buyers reading guides want clarity. Comparison shoppers want differentiators. Price-sensitive visitors want value. For each audience we produce multiple hooks, benefits, and proof elements.
Prospecting that fills the top of funnel
Interest and behavioral campaigns introduce your brand to people who are likely to care. We set frequency and budget guardrails so reach doesn't turn into waste. Landing pages are tuned for clarity, not hard sell. A fast lead magnet, a simple quiz, or a short explainer can start the relationship.
Retargeting that moves prospects forward
Every interaction should make the next one easier. We retarget engagers with content that answers their next logical question. Video viewers get testimonials. Blog readers see benefit summaries. Pricing page visitors get reassurance and a direct path to schedule or buy.
Where We Reach Your Audience
We deploy across the platforms that match your audience's behavior and your business goals.
Google Display
Network reach across millions of sites
YouTube
Video ads for engaged viewers
Facebook & Instagram
Social targeting at scale
B2B job title and industry targeting
Programmatic
Additional inventory when appropriate
If your audience is active in niche communities, we evaluate those options and add them when they make sense.
From Data to Demand
A systematic approach to behavioral advertising that delivers measurable pipeline growth.
Discovery & Data Pull
We gather your customer insights, review analytics, and examine sales notes for real objections and triggers. If you use a CRM, we study recent wins to learn what qualified buyers have in common.
Audience Blueprint
We build a ranked list of segments across in-market, affinity, custom intent, and lookalikes. We outline the creative angles for each segment and the metrics that define success.
Creative Production
We produce a base set of assets for each audience. Every set includes a strong hook, one core benefit, one proof element, and one call to action. Video cuts are kept short and captioned for silent viewing.
Campaign Build & Tracking
We launch with clean structures that keep audiences separate. UTM tags, pixel events, and call tracking are verified. We protect budget with frequency caps, placement filters, and clear exclusions.
Launch & Learn
Early weeks focus on signal. We watch engaged view rate for video, quality of site sessions, and early form or call volume. We remove weak placements quickly and shift impressions toward strong audience-creative pairs.
Optimize & Scale
Weekly tests improve hooks, headlines, and visuals. Budgets move to audiences that hit cost-per-result targets. We expand winners with new lookalikes, broader custom intent lists, and additional creative while protecting efficiency.
Ads That Lift Performance
Every ad we create follows proven principles that drive results.
Clear hook
First two seconds for video, first line for static—grab attention fast.
Benefit-first copy
Name the problem and the payoff so users know why they should care.
Proof elements
Reviews, ratings, or quick case stats that build instant credibility.
One CTA
A single call to action that matches the visitor's stage in the journey.
Mobile-first layouts
Quick load times and easy tap targets on every device size.
Captioned video
Short cuts with subtitles for silent viewing across platforms.
Attribution You Can Trust
We measure what matters and connect every impression to business outcomes.
How We Track Results
UTM parameters tag every audience and creative so analytics shows performance by segment. Call tracking links phone leads to the ad set that prompted them. Form and chat events pass source and campaign to your CRM.
Deliverables You Can Expect
Prospecting works best with consistent spend. We recommend a steady baseline that your retargeting and search can rely on. Budgets split across top segments with a portion reserved for tests.
What We Need From You
A successful behavioral advertising partnership requires collaboration.
Access to ad accounts, analytics, tag manager, and CRM
A clear definition of a qualified lead or sale
Proof assets such as reviews, photos, and case results
A point of contact for quick creative approvals
Explore Our Services
Interest and behavioral ads work best as part of an integrated strategy. Discover how our other services can accelerate your growth.
Ready to turn attention into action?
If you want reliable top-of-funnel growth that improves every channel you run, interest and behavioral ads are the answer. We'll find the right audiences, align the message to their mindset, and track results to the lead and the sale. Schedule a strategy call and we'll share your 90-day plan, the audiences we'll launch first, and the improvements we expect in your first month.